How we use Meta products
Takvio integrates with Meta (Facebook) platforms to help transport and logistics businesses streamline their driver recruitment process. Here is how we use these technologies.
Click-to-Messenger ads integration
When businesses run driver recruitment campaigns on Facebook, they use Click-to-Messenger ads. When a potential candidate clicks the “Message” button on an ad, it opens a Messenger conversation with the business’s Facebook Page. Takvio’s AI assistant, Jesika, then handles this conversation automatically.
Facebook Messenger API
We use the Messenger API to enable Jesika to conduct initial screening conversations with candidates on behalf of our clients. When a driver initiates a conversation by clicking on a recruitment ad, Jesika:
- Responds instantly, 24/7
- Asks relevant qualification questions
- Collects necessary information (experience, licences, availability)
- Provides information about the position
- Determines if the candidate meets the client’s requirements
Campaign attribution & message referrals
To help businesses understand the effectiveness of their recruitment campaigns, we track how candidates discover and initiate conversations:
- Ad-originated conversations:when a candidate clicks the “Message” button directly on a Facebook recruitment ad, we identify this as an ad-driven lead
- Direct conversations: when a candidate messages the Facebook Page directly, we identify this as a direct enquiry
- Attribution insights: this allows businesses to measure which campaigns generate the most qualified candidates and optimise their recruitment spend accordingly
This tracking is done automatically through Meta’s message referrals system and helps businesses make data-driven decisions about their recruitment advertising.
Facebook Pages API
We help businesses manage their recruitment communications by connecting to their Facebook Pages. This allows our platform to receive and respond to incoming messages from recruitment campaigns, track conversation status and candidate progress, and ensure no candidate enquiry goes unanswered.
Our commitment to data security
- All candidate data is processed securely and stored in compliance with GDPR
- Only the business that runs the ad campaign has access to their candidates’ data
- We never share candidate information between different clients
- Candidates can request deletion of their data at any time
- Campaign attribution data is used solely to help businesses measure recruitment effectiveness
Company information
Legal entity: MB Mad Enterprises
Product: Takvio — AI driver recruitment platform
Address: Veterinarijos g. 29-9, Klaipėda, LT, Lithuania
Contact: support@takvio.com
Website: www.takvio.com